CAT // Take your Pick

We had a month to complete this challenging project and we couldn't be happier with how it turned out! This CAT spot used on their website (catallday.com/takeyourpick), shows the audience the multiple choices they have when choosing to rend a CAT truck.

Everything except the talent was created by our graphics team at OddMachine. As Team Lead, I was responsible for divide and conquering the project objectives and bringing the collaborative members together for the finished product. On set, I was VFX Supervisor and made sure that tracking markers and the green screens were appropriate for the heavy post work we had to do. I built the store space, my fellow artist Chris Hooker created all of the truck dioramas and fellow artist Jake Allen was responsible for numerous tasks such as managing the models, animating the trucks, and creating the simulations used for exhaust and soil. During and after all of the elements were being finished, I used Nuke Studio to string the cut and composite the final elements together.